There is no point in creating a website unless you have thought about how you are going to get visitors. Regardless of whether you are creating web pages for business, as a hobby or to inform there will inevitable come a time when you are going to want get people to come to your web pages. You should devote your energies to getting the search engines to direct as many visitors as possible to your web pages. The best type of visitor traffic comes from search engines as it’s free and it’s targeted.
Search engines stay in business by understanding what the user are searching for and delivering relevant results. The number one goal of every search engine is to attract users and increase loyalty and this can only be done by delivering what the searchers are looking for in a relevant and timely fashion. The more frequently users return to the search engine the more opportunity and income the search engines create. Your task is to work to achieve similar goals for your web pages.Position yourself in the mind of your users as a relevant source of information and make them visit over and over again.
So what is it you need to do?. You have two choices but there is nothing to stop you doing both if you have money and time. You can pay for advertising, commonly known as Pay per Click or you can create great content and get people to link to it.
From a search engines perspective there are only keywords and key phrases without these content on the Internet simply doesn’t exist. The whole user experience starts with a keyword or key phrase being entered into the search engine to tell it what the user is looking for. The search engine refers to a gigantic index to retrieve a list of the web pages it deems to be the most relevant to the keywords the user entered. The two factors that decide what results a search engine returns are authority and relevancy.
Relevance means the page contains the keywords and authority means the page has back links to it from other web pages. The search engines determine the order in which web pages are indexed on the results pages by the number of back links to the page and their respective authority.
Back links determine the fate of a web page and are a key consideration.
Back links not only determine your position in the SERPs (Search Engine Results Pages) but are a major source of visitor traffic. People searching for and reading relevant content will click on the back links that contain text related to their quest and subsequently be directed to your web pages. This text in the back link is known as ‘anchor text’ and this too is taken into consideration by the search engines. Some back links have more value than others.
The authority on the page from which a back links originates can influence the potency of the link to your web page.The more authority a web page has the more authority is passed on to you.
